Color is not claimed as a feature of the mark.
"XIAO CHI"
The mark consists of two lines of text. The top line of text consists of four stylized traditional Chinese characters that represent the Chinese characters, Sha Xian Xiao Chi. The second line of text is the English transliteration of these characters: Sha Xian Xiao Chi.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The non-Latin characters in the mark transliterate to Sha Xian Xiao Chi and this means Shaxian snacks in English.
The English translation of Sha Xian Xiao Chi in the mark is Shaxian snacks.