The mark consists of the word "BOREER", three Chinese characters that transliterate into "BAO; LI; YA" below the word "BOREER", and a device on top of the word "BOREER" that comprises a horizontal band in the bottom and five pairs of bold vertical bands with sharp edges on the horizontal band, in which the first and last pairs being the shortest, the middle pair being the tallest and the top of the first and last pairs being closed by a thin border.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "BAO"; "LI"; "YA" and this means "TREASURE"; "BEAUTIFUL"; "REFINED" in English.
The wording "BOREER" has no meaning in a foreign language.