35 Collection and analysis of quality metric data for business purposes for use by nonprofit educational institutions and other organizations with similar interests in analyzing and measuring the outcomes of their institutional advancement efforts, namely, their efforts to engage in effective alumni and constituency relations, communications and marketing, and fundraising; providing benchmarking services in the nature of data compilations, administering benchmark assessments, establishing benchmarks and standards in the nature of business best practice standards for nonprofit educational institutions and other organizations with similar interests in analyzing and measuring the outcomes of their institutional advancement efforts, namely, their efforts to engage in effective alumni and constituency relations, communications and marketing, and fundraising; formulation of best practices for business purposes for nonprofit educational institutions and other organizations with similar interests in analyzing and measuring the outcomes of their institutional advancement efforts, namely, their efforts to engage in effective alumni and constituency relations, communications and marketing, and fundraising; providing a searchable database for business purposes featuring outcomes of institutional advancement efforts, namely, efforts to engage in effective alumni and constituency relations, communications and marketing, and fundraising by nonprofit educational institutions and other organizations with similar interests; providing a website for business purposes that provides information about the outcomes of institutional advancement efforts, namely, efforts to engage in effective alumni and constituency relations, communications and marketing, and fundraising by nonprofit educational institutions and other organizations with similar interests; providing information and data for business purposes about the outcomes of institutional advancement efforts, namely, efforts to engage in effective alumni and constituency relations, communications and marketing, and fundraising by nonprofit educational institutions and other organizations with similar interests; providing educational information and data to nonprofit educational institutions and other organizations with similar interests on how to analyze and measure the outcomes of their institutional advancement efforts, namely, their efforts to engage in effective alumni and constituency relations, communications and marketing, and fundraising
Trademark: 88028341
