9 Downloadable software in the nature of a mobile application for use in the provision of information in the field of wine education, wine tastings, wine appreciation, wine characteristics, wine pairing with food, wine pairing with activity, wine selection, wine cellar management, wine purchasing, wine comparison, and wine recommendations; downloadable software in the nature of a mobile application for scanning barcodes to obtain information about wines, wine tasting, wine characteristics, and wine selection; downloadable software in the nature of a mobile application for taking pictures of a wine label to obtain information about wines, wine tasting, wine characteristics, and wine selection; downloadable mobile applications for providing rankings, ratings, reviews, recommendations, and referrals relating to wine; downloadable software in the nature of a mobile application for evaluating and rating wines, determining, categorizing and profiling individuals' preferences for particular wines, and providing recommendations, suggestions and locations of particular wines, activities in the field of wine and wine tastings, and entertainment in the field of wine and wine tastings