9 Apparatus for recording, transmission or reproduction of sound or images; smartphone application software to value mobile phones, to trade in mobile phones, to purchase mobile phones, to sell mobile phones, and for loyalty reward programs relating to the valuation, trade in, purchase and selling of mobile phones; data processing equipment and computers; mobile telephones; cellular telephones; Telecommunications apparatus and instruments, namely, wireless transmitters and receivers, modems, wireless routers, telephone call routers, battery chargers and mobile phone accessories in the nature of hands-free kits for phones, cell phone cases, and headsets for cellular and mobile phones; electronic downloadable publication, namely, pdf readable documents in the field of valuing, trading in, purchasing and selling mobile phones and mobile phone accessories; Parts and fittings for mobile phones, namely, mobile phone batteries, mobile phone screens, mobile phone battery chargers, mobile phone front cameras, mobile phone rear cameras, mobile phone microphones, mobile phone SIM gate being mobile phone SIM cards, and mobile phone cards with integrated circuits and mobile phone sensor cards