The mark consists of of the stylized wording "FIRE ISLAND" in large typeface arching downwards at the very top of the mark. Immediately below the term "FIRE ISLAND" is the stylized wording "NEW YORK" in smaller script. Below "NEW YORK" is a highly stylized depiction of a whale with the stylized abbreviation and year "EST 1878" in smaller typeface underneath the whale. Underneath those elements, and arching upwards from the very bottom of the mark, is the stylized wording "ORIGINAL" in large typeface, all so that the whale design element, "NEW YORK", and "ESTD 1878" are encompassed by the terms "FIRE ISLAND" and "ORIGINAL".
FIRE ISLAND ORIGINAL NEW YORK ESTD EIGHTEEN SEVENTY EIGHT
Color is not claimed as a feature of the mark.
"FIRE ISLAND NEW YORK", "ESTD 1878", AND "ORIGINAL"