Color is not claimed as a feature of the mark.
"ROUGAMO" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "XI'AN ROU JIA MO"
The mark consists of a design forming a piece of Chinese paper cutting consisting of stylized word "ROUGAMO" on the very top connected by ribbons of the paper cutting, on the left there's a Chinese character with a lantern background, also on the right there's a Chinese character with a lantern background, in the middle are three Chinese characters, and on the very bottom of the design is a sandwich design connecting to the lamps with ribbon. The entire design is within a scalloped border in the shape of a circle.
The non-Latin characters in the mark transliterate to "XI'AN ROU JIA MO" and this means "XI'AN MEAT SANDWICH" in English.
The English translation of "ROUGAMO" in the mark is "MEAT SANDWICH".