38 Electronic transmission of digital media content via global and local computer wired and wireless networks relating to team and individual sports, sporting events and challenges, outdoor lifestyles, camping, wildlife viewing, hunting, fishing, firearms, shooting sports, archery, trail sports, exercise, wellness and fashion; Broadcasting, streaming, webcasting and podcasting of audio and video programming via global and local computer wired and wireless networks relating to team and individual sports, sporting events and challenges, outdoor lifestyles, camping, wildlife viewing, hunting, fishing, firearms, shooting sports, archery, trail sports, exercise, wellness and fashion; Broadcasting services and provision of telecommunication access to video and audio content provided via a video-on-demand service via global and local computer wired and wireless networks relating to team and individual sports, sporting events and challenges, outdoor lifestyles, camping, wildlife viewing, hunting, fishing, firearms, shooting sports, archery, trail sports, exercise, wellness and fashion; Providing on-line and virtual chat rooms and forums for discussions related to team and individual sports, sporting events and challenges, outdoor lifestyles, camping, wildlife viewing, hunting, fishing, firearms, shooting sports, archery, trail sports, exercise, wellness and fashion; Providing an on-line forum for discussions relating to team and individual sports, sporting events and challenges, outdoor lifestyles, camping, wildlife viewing, hunting, fishing, firearms, shooting sports, archery, trail sports, exercise, wellness and fashion