35 Advertising services; promotion of goods and services for others through the sponsorship of sports events; promotion of goods and services for others through the sponsorship of international sports events; collection and systemization of information into computer databases; providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services; retail store services in the field of gaming, betting and gambling featuring a bonus incentive program for customers; advertising and marketing services; organization, operation and supervision of incentive and loyalty schemes in the nature of business administration of consumer loyalty programs; data dissemination and retrieval services in the nature of database management; on-line data processing services; services consisting of the compilation of information and data; administration of a customer loyalty program to promote gaming, betting and gambling services; conducting and incentive award program to promote gaming, betting and gambling services; retail store and online retail store services featuring photographic, cinematographic and optical apparatus and instruments, apparatus for recording, transmission or reproduction of sound or images, downloadable files in the field of entertainment, namely, ringtones, graphics, images and music, via a global network and wireless devices, downloadable electronic publications, digital media, namely, downloadable audio and video recordings, recording discs, computer software, computer software downloadable from the Internet, compact discs, pre-recorded CDs and DVDs, digital recording media, materials for recording or carrying pre-recorded audio and/or video, downloadable electronic publications, spectacles and sunglasses, covers for mobile phones, magnets, printed matter, printed publications, magazines, books, comic books, newsletters, postcards, photographs, stationery, memo pads, address books, date books, diaries, posters, book covers, calendars, greeting cards, holiday cards, wall calendars, gift cards, gift tags, stickers, notebooks, pens, pencils, stickers, pencil cases, labels, book marks, picture holders, decorative transfers, jewelry, watches, food, beverages, leather, imitation leather, articles of luggage, bags, shopping bags, rucksacks, back packs, sports bags, gym bags, hand bags, satchels, wallets, purses, umbrellas, umbrella covers, leather key rings, key-holders, credit card holders, luggage label holders, towels, textile goods, mats, bed linen, shower curtains, flannels, table cloths, tea towels, beach towels, clothing, footwear, headgear, belts, games, toys and playthings, plush toys, dolls and dolls clothing, teddy bears, household and kitchen utensils and containers, chinaware, glassware, porcelain, earthenware, decorative china, tableware, pottery, crystal, crockery, cups, mugs, bowls, dishes, plates, coasters, figurines, statues and statuettes, glass figures; organization of trade shows for commercial and advertising purposes in the fields of entertainment; information, advisory and consultancy services relating to the aforementioned services