The mark consists of the head of a woman with a white face and dark green hair, a white flower in her hair and a white ear ring on her ear, the face and shoulders all outlined in green with a white border, and behind her is a light green sun with white and dark green borders emitting light green rays in a green background, all enclosed in an oval carrier with an orange border, and below, the stylized wording "LA CHULA" in the color white, with black, red, and orange borders.
The color(s) green, light green, dark green, orange, red, white and black is/are claimed as a feature of the mark.
The English translation of "LA CHULA" in the mark is "THE BEAUTIFUL ONE" or "THE SHOW-OFF".