The color(s) gold, black, white is/are claimed as a feature of the mark.
The mark consists of A stylized golden coin with arrows similar to a compass at the 8 directional points (i.e. North, East, Northeast, etc). A large letter X is in the middle of the coin, with the top right of the letter "X" extending through the upper right of the coin and turning into an arrow. Beneath the coin is the word xCEED and beneath that are the words Advisor Franchise.
EXCEED EXCEED ADVISOR FRANCHISE