The color(s) purple, pink, white, and black is/are claimed as a feature of the mark.
"FRESH COLOGNE"
The mark consists of thick purple and white stripes behind a purple, pink, white and black unicorn. The lettering "SOY GLOW FRESH COLOGNE" is in black in the center of a translucent purple circle. A broken black square with a black slash is located under the unicorn.
The English translation of SOY in the mark is I AM.