Color is not claimed as a feature of the mark.
The mark consists of the outside ring or circle of the logo which has the letters, Beetles Kid B K. The inside of the logo has the letters, B K Beetles Kid. Also, it has a female rhino beetle, on the left, pushing the B with its hind legs, and the male rhino beetle, on the right, the K is almost on top of the male rhino beetle. Capital B and capital K.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.