Color is not claimed as a feature of the mark.
The mark consists of an image of a stylized, capital letter "K" with a crown located on top of the letter. On each letter stroke of the letter "K" are the words forming "King's Kid" in stylized font and with the capital letter "K" forming the initial letter in those words.The words and phrase "know your value" is located below the letter "K" and is in cursive, stylized font.
KING'S KING'S KID KNOW YOUR VALUE