The mark consists of two Chinese characters in black large font appearing above five Chinese characters in black smaller font. To the right of the larger two Chinese characters appears two Chinese characters in white vertically positioned on a red background. The wording "YIFANG TAIWAN FRUIT TEA" appears below the five Chinese characters in black smaller font.
The non-Latin characters in the mark transliterate to "chen", "jia", "yi", "fang", "tai", "wan", "shui", "guo", "cha" and this means "to lay out; to put on display", "a family; a household", "one", "sweet-smelling; fragrant; aromatic", "a flat raised surface such as a terrace, platform", "a bay; a gulf", "water", "fruit" and "tea" in English.
The color(s) black, white and red is/are claimed as a feature of the mark.
The English translation of the nine Chinese characters in the mark is "to lay out; to put on display", "a family; a household", ("one", "sweet-smelling; fragrant; aromatic", "a flat raised surface such as a terrace, platform", "a bay; a gulf", "water", "fruit" and "tea".
"TAIWAN FRUIT TEA" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "GUO CHA"