The mark consists of a mermaid with a blue tail, pink hair, beige skin, and black, white and blue eyes, wearing a white sweater with a light blue scarf, holding a light blue bowl containing brown and white gelato with a gray spoon in her hand. The mermaid is surrounded by a turquois circle with light blue bubbles. The stylized wording "THE CHILLY MERMAID GELATO BY THE SEA" appears around the mermaid with the word "THE" and "GELATO BY THE SEA" being small and white with blue outlining and the wording "CHILLY" and "MERMAID" being larger with the tops of letters being light blue and fading to white at the bottom with blue outlining around the letters.
The color(s) pink, turquois, light blue, blue, white, brown, black, gray and beige is/are claimed as a feature of the mark.