The mark consists of two strands wound around each other like a twisted ladder in a double helical shape having a first and a second helix with the letters "STAYA PLAYA" contained in the helices and a third partial helix. The top three rungs of the first helix, the middle three rungs of the second helix, and the bottom two rungs of the third helix have a break in the center. The upper part of the first helix contains stylized letters "S" and "T", with "T" right below "S", on the left side strand and stylized letters "P" and "L", with "L" right below "P", on the right side strand. There are stylized and mirrored "A"s on top of each other (one upside down, one right side up) at the intersection of the first and second helices and a stylized "Y" intersecting them where the strands cross. The "AYA" letters are common to both words "STAYA" and "PLAYA". Stylized word "STAYA" also appears on the left side of the double helical structure at the intersection of the first and second helices and stylized word "PLAYA" also appears on the right side of the double helical structure at the intersection of the first and second helices.
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 06/05/2017
Color is not claimed as a feature of the mark.
The mark was first used anywhere in a different form other than that sought to be registered at least as early as 06/03/2017