42 Software as a service featuring software for use with near field communication tags in the fields of e-commerce, mobile commerce, and online shopping; Platform as a service featuring computer software platforms for use with near field communication tags in the fields of e-commerce, mobile commerce, and online shopping; Application service provider featuring software for use with near field communication tags in the fields of e-commerce, mobile commerce, and online shopping; Non-downloadable software for e-commerce, mobile commerce, and online shopping featuring wish lists, favorites, alerts, schedules, fulfillment options, chat messages, virtual shopping carts, and digital point of sale displays; Web-based applications for that allow consumers to access e-commerce applications and websites using near field communication tags; Web-based applications featuring software in the fields of e-commerce, mobile commerce, and online shopping; Providing a website featuring wish lists, favorites, alerts, schedules, fulfillment options, chat messages, virtual shopping carts, and digital point of sale displays