Color is not claimed as a feature of the mark.
The mark consists of a boy in checkered overalls with a slingshot in the back pocket, holding a hamburger in the air with his left hand and grasping the strap of the overalls with his right hand. The wording "FRISCH'S BIG BOY" appears on the right sleeve of the boy's t-shirt.
Registration limited to the area comprising the states of Indiana; Kentucky; Ohio, except for the counties of Cuyahoga, Lorain, Medina, Summit, Portage, Geauga and Lake; and Tennessee, except for the counties of Anderson, Blount, Campbell, Claiborne, Cooke, Cumberland, Fentress, Grainger, Hamblen, Hancock, Jefferson, Knox, Loudon, Monroe, Morgan, Roane, Scott, Sevier and Union pursuant to Concurrent Use Proceeding No. 94002189. Concurrent use with Registration Nos. 910758, 913601, 944155, 1166686, 1230170, 1230569, 1230570, 1806061, 1818909, 1823393, 2059156, 2090105, 2145671, 2442108, 2634415, 2734047.