The color(s) navy blue, purple, orange, yellow, tan, green, light green and dark green is/are claimed as a feature of the mark.
"HAND PICKED" AND "CALIFORNIA GROWN" AND "TASSAJARA VALLEY" AND "FAMILY ESTATE" AND "EXTRA VIRGIN OLIVE OIL"
The mark consists of a label design consisting of a stylized image of a howling wolf on a rock, both in navy blue, with a full moon in the background in shades of yellow and tan. The stylized terms "TASSAJARA VALLEY" are in yellow and arched along the top of the moon. Centered below the wolf are the stylized terms "WOLFE FAMILY ESTATE" in yellow. Below the terms "WOLFE FAMILY ESTATE" is a single horizontal orange line. Below this line are the stacked terms "EXTRA VIRGIN" and "OLIVE OIL" in yellow set against a navy blue background with a single horizontal orange line below "OLIVE OIL" and at the bottom of the label. The moon and wolf design is set against a background sky in gradient colors with purple at the top, navy blue, orange and yellow at the base of the rock. There is a tan olive branch with dark green leaves and green olives above and to the left of the moon and a second tan olive branch with light and dark green leaves and green olives on the middle right side of the label and extending over the moon. The top of the label features a wolf paw print in yellow within a navy blue circle that has a single yellow inner border line. To the left of the paw print design is the stylized term "HAND" in yellow. To the right of the print design is the term "PICKED" in yellow. The background for the top portion of the label appears in gradient colors with purple at the bottom, navy blue, orange and yellow at the top of the label. Centered below the paw print design is a tan rectangle with the navy blue stylized terms "BELLA LUNA" and "CALIFORNIA GROWN" with "CALIFORNIA GROWN" bellow the "ELLA LUN" portion of "BELLA LUNA".
The English translation of the word "BELLA LUNA" in the mark is "BEAUTIFUL MOON".