The color(s) black, white, gold, yellow, pink, and green is/are claimed as a feature of the mark.
"KEE", "HONG KONG", AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "KEE" AND "HOENG GONG"
The mark consists of an arcing scroll of shaded yellow and white with gold scroll rods on both ends. On the scroll appears Chinese characters in black. Below these characters appear the wording "SHING KEE" in black. Below this wording appear Chinese characters in green; to the right of these characters appears the wording "HONG KONG" in green. To the right of this wording appears a pink cherry blossom flower with white shading in the center.
The non-Latin characters in the mark transliterate to "SHING KEE" and "HOENG GONG" and this means "VERY PROMISING BRAND" and "HONG KONG" in English.
The English translation of "SHING KEE" in the mark is "VERY PROMISING BRAND".