The color(s) red, white, gray, and black is/are claimed as a feature of the mark.
The mark consists of the wording PRIMAL FIT USA. At the top of the mark is a gorilla in red circle. The gorilla has a white face, chest, and hands. The gorillas fur is black, and has gray forearms. The black lettering PRIMAL FIT appears beneath with USA being centered beneath that wording. At the bottom a black kettlebell.