Color is not claimed as a feature of the mark.
The mark consists of a leaf-shaped figure with short stem at an approximate 45 degree angle on the left side of the mark. A six pointed snow flake shape appears in inside the leaf in the lower right side with the snow flake point in the 135 degree position cut off and merging with the background. The words "Pure," in initial caps, and "Refrigeration," in all caps underneath, are aligned on the right.