The mark consists of the stylized wording "KING OF SWEETS" in yellow with black outlining and white highlighting combined with a king design. The king has a pink face and hands, blue, black, and white eyes, white teeth, a yellow, orange, silver, and gray crown, red, orange, yellow, black, and white clothing, red and black shoes, and a yellow and red scepter. The king is standing on a gray roughly circular shape. The king, scepter, and gray shape are all outlined in black. Behind the wording and king is a light orange oval.
The color(s) white, black, gray, silver, yellow, orange, red, pink and blue is/are claimed as a feature of the mark.