9 Downloadable computer application software for mobile electronic devices, mobile phones, handheld computers, tablet computers and wireless devices, namely, software for mobile banking, mobile money transfers, check cashing, ACH transactions, purchasing prepaid debit cards, telecommunications air time brokering in the nature of transferring mobile prepaid airtime and making payments for adding airtime to prepaid or pay-as-you-go wireless services, electronic funds transfer, electronic payment services and proximity electronic payment services involving electronic processing and subsequent transmission of bill payment data, executing electronic credit and debit transactions, processing payments to third parties and bill payment services, mobile purchasing in the nature of providing electronic processing of credit/debit card transactions and electronic payments via mobile phone for allowing consumers to purchase goods and services of others, mobile multichannel payments in the nature of bill payment services and loan payment services, payment and ordering processing using geofencing and proximity recognition; Downloadable computer application software for mobile electronic devices, mobile phones, handheld computers, tablet computers and wireless devices, namely, software for transmitting consumer's location for the purpose of marketing and advertising; Downloadable computer application software for mobile electronic devices, mobile phones, handheld computers, tablet computers and wireless devices, namely, software for transmitting consumer's location for the purpose of marketing and advertising using geofencing; Downloadable computer application software for mobile electronic devices, mobile phones, handheld computers and wireless devices, namely, software for loading monetary value on stored-value cash or debit cards, managing monetary value on stored-value cash or debit cards, and stored-value cash or debit card payment processing; Downloadable computer application software for mobile electronic devices, mobile phones, handheld computers and wireless devices, namely, software for processing payments, presentation of loyalty credentials and redemption of coupons, rebates, discounts, rewards, incentives and special offers and managing and transmitting customer incentive and award information to consumers; Downloadable computer application software for mobile electronic devices, mobile phones, handheld computers and wireless devices, namely, for pricing comparisons for goods and services and providing promotional and marketing information and offers via mobile electronic devices; Downloadable computer application software for mobile electronic devices, mobile phones, handheld computers and wireless devices, namely, for facilitating financial transactions initiated through mobile devices within and between mobile participants; Magnetically encoded cards, namely, debit cards, including electronic debit cards; Downloadable computer software, namely, electronic financial platform for processing multiple types of payment and debt transactions in an integrated mobile phone, PDA, and web based environment; Computer software for use in contactless transactions with retailers, merchants, and vendors via mobile devices used to process mobile payments; computer software for transmitting, processing, facilitating, verifying, and authenticating credit and debit card information and transaction and payment information; computer software for ensuring the security of mobile payments, of contactless transactions with retailers, merchants and vendors via mobile devices, and of credit and debit card information; computer software for the storage, transmission, verification, and authentication of credit and debit card and other payment and transaction information