The color(s) orange, light blue, dark gray, purple, green, yellow, pink, brown, and blue is/are claimed as a feature of the mark.
The mark consists of the arrangement of nine letters, stacked three by three, and spelling the word "NOVOGRATZ", colored in the following sequence: "N" in orange, "O" in light blue, "V" in dark gray, "O" in purple, "G" in green, "R" in yellow, "A" in pink, "T" in brown and "Z" in blue; the interior of the "O" letters is filled making each "O" resemble a solid circle.
as to "NOVOGRATZ"