The mark consist of a depiction of the bottle container for the goods, with a label and a cap. The base of the bottle begins wide then slightly narrows and then the bottle widens again, creating a tapered effect. At the neck of the bottle the term "BERTOLLI" clear in color is blown into the glass and similarly the wording "DAL 1865" clear in color is blown into the glass just above the base of the bottle. The cap is orange and the label has a white background color. At the top of the label is a red and gold colored crest with a gold crown and gold laurels, with the crest superimposed on a red oval with a white inner border and a gold outer border. The word "BERTOLLI" in white outlined in black and "DAL 1865" in gold appear within the oval. The words "WORLD'S NO. 1 OLIVE OIL BRAND" in black appear just above the oval and the wording "BRAND ESTABLISHED IN 1865 IN LUCCA, TUSCANY" in black appear just below the oval. A tan olive branch design with green leaves and three black olives appears further underneath the oval. There is a gold double line and squiggle design above and to the right of the olives. Below the olives between two double gold lines with gold dots are the words "OLIVE OIL" in gold. Below the lines is the wording "OVER 150 YEARS OF EXPERTISE" in gold inside the design of a gold boat. The wording "SELECTED OLIVE OILS FROM SPAIN AND TUNISIA" appears in gold below the boat. Towards the right side of the label, the words "PIONEER EXPORTER OF OLIVE OIL TO THE USA" appear in gold in a semi-circle, along with a depiction of a sailing ship in gold directly underneath. There is a gold line between "PIONEER EXPORTER" and "OF OLIVE OIL TO THE USA". There is gold shading behind the semi-circle. Below the design of the ship is the stylized wording "BERTOLLI" in gold. At the bottom right of the label are the words "SMOOTH TASTE MILD" in white above "500 ML (16.9 FL OZ) (1PT 0.9 OZ)" in white within a gold design with four curved sides having a gold border. The golden color of the bottle depicts the level of the oil and is not claimed as a feature of the mark. The broken lines depicting the outline of the bottle and cap are not a part of the mark and serve only to show placement of the mark.
BERTOLLI DAL EIGHTEEN SIXTY FIVE WORLD'S NUMBER ONE OLIVE OIL BRAND BRAND ESTABLISHED IN EIGHTEEN SIXTY FIVE IN LUCCA, TUSCANY OLIVE OIL OVER ONE HUNDRED FIFTY YEARS OF EXPERTISE SELECTED OLIVE OILS FROM SPAIN, GREECE AND ITALY. PIONEER EXPORTER OF OLIVE OIL TO THE USA BERTOLLI SMOOTH TASTE MILD FIVE HUNDRED MILLILITERS ( SIXTEEN POINT NINE FULL OUNCES) ( ONE PINT ZERO. NINE OUNCES
The color(s) red, gold, white, green, orange, black and tan is/are claimed as a feature of the mark.
The English translation of "DAL" in the mark is "FROM".
"DAL 1865", "WORLD'S NO. 1 OLIVE OIL BRAND", "ESTABLISHED IN 1865 IN LUCCA, TUSCANY", "OLIVE OIL", "OVER 150 YEARS OF EXPERTISE", " SELECTED OLIVE OILS FROM SPAIN AND TUNISIA", "SMOOTH TASTE", "MILD", "500 ML (16.9 FL OZ) (1PT 0.9 OZ)"
Trademark: 87897893
