The mark consists of the stylized wording "JUANCHI'S BURGER.", "HANDCRAFTED HAMBURGERS", and "BROOKLYN, N.Y.", all of which is surrounded by a circle. In the center of the circle is "JUANCHI'S", which is also inside an incomplete outline of an advertising banner and stacked above "BURGER.", which is below and outside of the banner. Above "JUANCHI'S" is a stylized design of a hamburger with seven semicircles in the nature of seeds on the top bun, and above and surrounding the top of the burger is a semicircle. Conforming to the top of the circle is the wording "HANDCRAFTED HAMBURGERS" and conforming to the bottom of the circle is the wording "BROOKLYN, N.Y.". A stylized design of an asterisk appears on each side of the banner inside of the circle.
The name "JUANCHI" does not identify a living individual.
Color is not claimed as a feature of the mark.
The wording "JUANCHI'S" has no meaning in a foreign language.
"BURGER" AND "HANDCRAFTED HAMBURGERS" AND "BROOKLYN, N.Y."