Color is not claimed as a feature of the mark.
The mark consists of the stylized text "a Billion New Friends" with the B, N, and F being much larger than the illion, ew, and riends. The "a" in the phrase is located to the lower left of the large B and the letters "illion" are located to the upper right of the large B. The large letter N is located below the "illion" with the letters "ew" located to the upper right of the large N. The large letter F is located below the "ew" and the letters "riends" are located to the lower right of the large F.