The color(s) black and blue is/are claimed as a feature of the mark.
The mark consists of the word "myown" in blue, above the word "poolstore.com" in black, superimposed over two light blue wavy lines indicating water. Below the words "myown poolstore.com" is the slogan "Bel-Aqua eCommerce solutions" in blue.
MY OWN POOL STORE BEL-AQUA E COMMERCE SOLUTIONS