Color is not claimed as a feature of the mark.
The mark consists of The logo consists of two parts, namely, the letter "K" and the word "ISHAKO". 'K' refers to the company, as it sounds like "?", one character of company's Chinese name "??". "ISHAKO" is composed of 'I' and 'SHAKO'. 'I' comes from the Chinese character "?" whose pronunciation is similar to the English letter 'I', and 'SHAKO' is the English name of the applicant's company. The combination of these two elements mean that people will love the provides or services provided by the company.
The wording ISHAKO has no meaning in a foreign language.