The color(s) white and black is/are claimed as a feature of the mark.
The mark consists of Viva La Kay Luxury Hair Co. is in black ink and the background is white also the female in the picture is black and white.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Kayla Renita Russell, whose consent(s) to register is made of record.
The English translation of Viva La in the mark is The life of. The wording Kay has no meaning in a foreign language.