The color(s) green, yellow, light yellow, red, grey, orange, brown and gold is/are claimed as a feature of the mark.
"FRUIT" AND "PURA FRUTA"
The mark consists of the words "PACIFIC FRUIT" in green stylized letters and the words "PURA FRUTA" in smaller grey letters at the bottom. Between the words are aguaymantos in gold, ground cherries in gold and brown, a green avocado, a cut mango with green skin, orange pulp and brown pit, a mango in red and yellow with a green leaf, a peach in red and yellow, red and green strawberries, a green soursop, a green tomatillo, and mango in light yellow.
The English translation of "PURA FRUTA" in the mark is "PURE FRUIT".