Color is not claimed as a feature of the mark.
"CRISPY MINI DONUT HALVES"
The mark consists of the stylized word HOLEY, underneath which is the stylized and larger word DONUT, and underneath which is the stylized word CRISPS!, further underneath which are the smaller font sized words CRISPY MINI DONUT HALVES, all of which is surrounded by they stylized shape of a circle.