Color is not claimed as a feature of the mark.
The mark consists of "Bright O' Bright" is depicted in two bold, fonts. The first "bright" is in a handwritten cursive font, partially enclosed in a circle. The "i" in the first "Bright" is dotted with an apostrophe. The circle is an unclosed, solid with another circle off-centered within the first. The first "B" is centered in the inner circle, with the "ig" lying on the edge of the circle, and "ht" lying completely outside the circle. Under the "h" in the first "Bright", the word "O'Bright" begins in a slightly smaller, more standard font. The letters "r", "i", and "h" in the second "Bright" have bases cut diagonally upwards from left to right. The dot in the "i" in the second "Bright" is cut diagonally from the top left to the bottom right.