Color is not claimed as a feature of the mark.
The mark consists of a circle outlining another circle with two axes crossing in the center of the circle. There is a mountain on the left side of the axes inside the circle and a mountain on the right side of the axes inside the circle. "EST. 2018" is written in-between the axe handles. "SMOKY" is written at the top of the circle but inside the circle, it is written in an arc shape. "MOUNTAIN" is written just below "SMOKY" in a straight line just above the two axes. "COMPANY" is written at the bottom of the circle but inside the circle in a negative arc shape with "PROVISIONS" written just above it in a straight line. "PROVISIONS COMPANY" is just underneath the two crossed axes and the "EST. 2018".
SMOKY MOUNTAIN PROVISIONS COMPANY ESTABLISHED TWO THOUSAND EIGHTEEN