The mark consists of the word "UMAICHA" in white letters, inside a blue rectangle, "UMAI" set above "CHA", with a red circular design having imprecise borders in the right lower corner of the rectangle, with a Kanji character in white inside the boundaries of the red circular portion.
The color(s) white, dark blue and red is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "CHA" and this means "TEA" in English.
The English translation of "UMAI CHA" in the mark is "DELICIOUS TEA".
"UMAI CHA" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "CHA"