The color(s) black, white, dark grey, light grey is/are claimed as a feature of the mark.
The mark consists of the word WISE printed in white inside the black silhouette of a burro. Under the burro in graphite grey is the text "WINE CLUB" in an old west stamp style font. Directly centered underneath "WINE CLUB" is the text line "ESTD FLORENCE 2017" also printed in a graphite grey old west stamp style font. Under that the text "ARIZONA" is printed in white inside a small light grey banner.
WISE WINE CLUB ESTD FLORENCE TWO THOUSAND SEVENTEEN ARIZONA