The mark consists of an alligator with a lime green belly and chartreuse green body, with. olive green trimming behind the head and eyes, inside the mouth, around the tail, on and around the feet, around the belly, hands, arms, and as squiggly lines on the tail. The alligator has a teal blue cup in the hand with a magenta spoon, light pink ice cream and hot pink swirl on top, purple ice cream with purple swirl on top, and light blue ice cream with teal blue swirl on top. The head of the alligator has an open mouth with white teeth and lime green outline, a light pink tongue and hot pink center tongue, a black spot on the nose, and black eyes with a white center. The alligator design appears above the stylized wording "LOUISIANA REAUXL ROLLED ICE CREAM", with "LOUISIANA REAUXL" shown in teal above "ROLLED ICE CREAM" shown in purple, with the letter "L" in "LOUISIANA" extending to underline the word "LOUISIANA" and end as a letter "L at the end of "REAUX".
The color(s) hot pink, light pink, magenta, lime green, teal blue, light blue, black, white, purple, olive green, and chartreuse green is/are claimed as a feature of the mark.
The wording "REAUX" AND "REAUXL" has no meaning in a foreign language.
"LOUISIANA" AND "ROLLED ICE CREAM"