The color(s) blue, black and white is/are claimed as a feature of the mark.
The mark consists of The mark consists of the word jotalogs in a cursive font with j,o,t and a in blue that fades into black for l,o,g and s with a feather at the end of the s and an ink blot over the j for the dot. There are hints of white in some of the letters as if the word was painted and the background shows through. Below the word jotalogs, between the j and the g is the phrase LIFE... LISTED AND LOGGED, in all capitals and block letters.
JOTA LOGS LIFE LISTED AND LOGGED