Color is not claimed as a feature of the mark.
"CALIDAD" AND "QUALITY "MEXICAN STYLE" CERVEZA" AND "BEER"
The mark consists of "CALIDAD" in large vertical stylized font scrolling down on each side of the design. In the middle are the words "A LO" and "HECHO, PECHO" in stylized font. "HECHO, PECHO" is curved along the top of an arched window. In the arched window is a partial image of a palm tree in the upper left corner, partial image of the sun with its rays in the upper right corner, and a nude woman with wavy long hair looking inwards with her left hand resting on her face and a parrot resting on her right arm that is extending out to the right. Under the arched window are the words "QUALITY", '"MEXICAN STYLE"', and "CERVEZA" in stylized font stacked on top of each other. "BEER" is in stylized font under "CERVEZA" in larger stylized font. On each side of the word, "BEER," there are three small squares with two on the top and one on the bottom.
The English translation of "CALIDAD", "CERVEZA", and "A LO HECHO, PECHO" in the mark is "QUALITY", "BEER", and "WHAT'S DONE IS DONE".