The color(s) an orange octopus in a blue box holding a red book, a green map, a gray rhinoceros with pink cheeks, a yellow and blue airplane with a green propeller, and a blue crayon writing the words Busy Brain Box in blue is/are claimed as a feature of the mark.
The mark consists of An orange octopus sitting in a blue box (with a capital B on the side) holding a rhinoceros, a book, a map, and an airplane while writing the words Busy Brain Box with a blue crayon and the words PLAY SMARTER! in all caps underneath the box.