The mark consists of black Chinese characters at the center of the mark with the black stylized wording "HAND MADE" appearing above and to the left of the Chinese characters at the center of the mark with additional Chinese characters in black appearing above the stylized wording "HAND MADE", a filled-in black circle containing Chinese characters in white appears directly above the Chinese characters at the center of the mark, the black stylized wording "ADDITIVE FREE" appearing above and to the right of the Chinese characters at the center of the mark with additional black Chinese characters appearing above the stylized wording "ADDITIVE FREE", the black stylized wording "LE AUTHENTIC RETRO FLAVOR" appears directly below the Chinese characters at the center of the mark with the black stylized wording "OF CASTELLA" appearing directly below the stylized wording "LE AUTHENTIC RETRO FLAVOR" and below the stylized wording "OF CASTELLA" is an abstract design in black of a rising sun bisecting a line with two smaller lines appearing directly above the line that is bisected by the abstract drawing of a rising sun; all of which is contained within a black inner circle with wavy edges, which is inside a black outer circle, and both the inner circle and outer circle are intersected by a red oval containing red Chinese characters. The color white represents background, shading, and/or transparent areas and is not part of the mark.
The color(s) red and black is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "lè", " zhèng", "zong", "chún", "shou", "gong", "wú", "tian", "jia", "wù", "gu", "zao", "wèi", "dàn", and "gao" and this means "happy", "positive", "clan", "pure", "hand", "craft", "no", "add", "plus", "matter", "old", "early", "taste", "egg", and "cake" in English.
"HAND MADE" AND "ADDITIVE FREE" AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "CHÚN", "SHOU", "GONG", "WÚ", "TIAN", "JIA", "WÙ", "DÀN", AND "GAO"