The mark consists of an upwardly embossed blue circle with a small black shadow along the outer edge. In the center of the circle is an inwardly embossed, textured depiction of a dog's head and face. The dog's forehead, ears, chin, eyes, and outline are red, while its cheeks and mouth are light brown. The dog depicted is a Brussels Griffon, its face skewed slightly to the left of the image. The text "UNCLE PUPPY" is curved along the top of the inside of the circle in red letters, inwardly embossed.
The color(s) blue, red, black, and light brown is/are claimed as a feature of the mark.