The mark consists of the stylized wording "YeShu" in white, above the stacked stylized wording "Coconut DRINK", "BOISSON au Coco" and "China State Banquet Beverage" which are in yellow, above a design consisting of a split coconut with green outer coat, brown husk, black shell and white flesh slightly in front of a clear glass of white coconut milk slightly in front of a bunch of green coconuts; all of the aforesaid are positioned on the left of the mark. On the right of the mark are four stacked rectangles with varying size; the first three rectangles are on a yellow background and have the same widths which are slightly smaller than the fourth one. The first and third rectangles are blue, the second one is yellow outlined in red, and the fourth one is red outlined in yellow. Three Chinese characters in white except for the third one which is yellow inside a red rectangular carrier outlined in yellow superimposed on the upper portion of the first rectangle. All of these are on a black background.
The color(s) yellow, red, blue, white, brown, green and black is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "YE"; "SHU"; "PAI" and this means "COCONUT"; "TREE"; "BRAND" in English.
The English translation of "BOISSON au Coco" in the mark is "Coconut Drink". The wording "YeShu" has no meaning in a foreign language.
"COCONUT DRINK", "BOISSON AU COCO", "CHINA STATE BANQUET BEVERAGE" AND THE NON-LATIN CHARACTERS IN THE MARK THAT TRANSLITERATE TO "YE"; "SHU"; "PAI"