The mark consists of the words "NEW GLARUS BREWING CO." with the words "WISCONSIN BELGIAN RED STYLE" with a picture of cherries, and the words "WORLD CHAMPION" surrounded by a leafy design, surrounded by the words "NEW GLARUS BREWING CO." and "DRINK INDIGENOUS" in a circle, and the words "BREWED AND BOTTLED IN NEW GLARUS, WI." at the bottom.
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 01/01/1998
AS TO "NEW GLARUS BREWING CO".
The mark was first used anywhere in a different form other than that sought to be registered at least as early as 08/07/1997
Color is not claimed as a feature of the mark.
"BREWING CO.", "WORLD CHAMPION", "WISCONSIN BELGIAN RED STYLE" AND "BREWED AND BOTTLED IN NEW GLARUS, WI."