The color(s) blue, red, white, gold and black is/are claimed as a feature of the mark.
"A CERVEJA DA MADEIRA", "ORIGINAL MADEIRA BEER", "DESDE 1872 SINCE", "CERVEJA", "CERVEZA BIERE BEER BIER", "MONDE SELECTION", "MEDALHAS DE OURO MONDE SELECTION BRUXELLES", AND "GOLD MEDALS MONDE SELECTION BRUXELLES"
The mark consists of a label design that includes a white vertical oval design having a small gold circle superimposed over the top of the white oval and three overlapping circles superimposed over the bottom of the white oval. The top circle is superimposed over the top of the oval and has within it a white design in the nature of an "M" within a "C" within an "E". The bottom circular designs have a gold globe design within each and the gold wording "MONDE SECTION" with the circles and across the top of each. The background to the upper circle is gold and extends as a thinning line/background down around the white oval at it moves towards the center of the same. The background to the white lower circles is white, with gold borders and extends a thinning line/background upwards toward and around the white oval. There is a blue oval band surrounding the inner oval and also subjacent to the top and below circles that has the white wording "A CERVEJA DA MADEIRA" across the upper left side, and the white wording "ORIGINAL MADEIRA BEER" along the upper rights side. Superimposed across the middle of the oval design and extending outward towards the left and right is a large white rectangle that has the white wording "CORAL" within, and there is a red background within the rectangle. Superimposed over and along the bottom of rectangle is a smaller rectangle with the white wording "CERVEJA" and a gold background that is shown getting lighter from left to right with white background. Directly underneath is the gold wording "CERVEZA BIERE BEER BIER". Between the circular design at the top of the white oval and the rectangle in the middle is the wording "DESDE 1982 SINCE" in vertical form. The word "DESDE" and "SINCE" are in gold, and "1872" is in red. Seven thin, short, gold lines of varying length extend to the right and left of "1872". Between the circular designs at the bottom of the white oval and the rectangle in the middle is the gold wording "MEDALHAS DE OURO MONDE SELECTION BRUXELLES" above the gold wording "GOLD MEDALS MONDE DELECTION BRUXELLES". There is a gold background to the oval and rectangle design extending slightly beyond the rectangle to the left and right sides towards the flaps of the label which are black. The white rectangle on the left side of the mark is not part of the mark and is not claimed.
The English translation of "MONDE", "A CERVEJA DA MADEIRA", "DESDE", "CERVEJA", "CERVEZA", "BIERE", "BIER", "MEDALHAS DE OURO MONDE" and "BRUXELLES" in the mark is "WORLD" "THE BEER OF MADEIRA", "SINCE", "BEER", "BEER", "BEER", "BEER", "WORLD GOLD MEDALS" and "BRUSSELS", respectively.