The mark was first used anywhere in a different form other than that sought to be registered at least as early as 02/26/1985
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 09/30/2010
The color(s) red, white, and light and dark brown is/are claimed as a feature of the mark.
"LA RENDIDORA"
The mark consists of the stylized wording "SUMESA LA RENDIDORA" and design. "SUMESA" is in white stylized lowercase letters with a stylized white line around it, all inside a red rounded rectangular shape. The words "LA RENDIDORA" are in cursive stylized letters. The letters have a red outline and white fill. The first "R" in "RENDIDORA" is capitalized with the remaining letters in lowercase font. The word "LA" is positioned above "RENDIDORA". A light and dark brown wheat stalk extends upward from the "LA RENDIDORA" block of letters below "SUMESA". The color white appearing in the background is transparent and is not claimed as a feature of the mark.
The English translation of "LA RENDIDORA" in the mark is "high yielding" or "productive" or "long lasting".
Trademark: 87791383
