9 Computer software, namely, software and software development tools for augmented reality applications; computer software, namely, software and software development tools for creating, hosting, customizing, modifying, maintaining, and updating augmented reality applications; computer software for the creation and maintenance of interactive environments; computer software for image recognition and augmented reality technology, digital mapping and creation of computer-generated imagery for use in augmented reality environments for mobile devices and servers; computer hardware; computer software to enable augmented reality applications; computer software for detecting a user's location and utilizing that data to provide a location related output; computer software for image recognition and augmented reality technology, digital mapping and creation of computer-generated imagery for use in augmented reality environments for mobile devices and servers; computer e-commerce software to allow users to perform electronic business transactions via a global computer network in virtual or augmented environments