The mark consists of a green frog design with its light red mouth open with dark red shades in it and a light red tongue sticking out on a light red pepper with a dark green stem and white eyes outlined in black with black circles in the center and two white circles inside, two small black ovals, one vertical and one sideways, to represent the nose. Four green feet of the frog are holding the pepper which one of them is in dark green. Beneath the design is the light green stylized wording "XIAOJIAOTIAN" and three light green Chinese characters in two lines.
The non-Latin characters in the mark transliterate to "xiao, jiao, tian" and this means "little, call, sky" in English.
The color(s) light green, dark green, light red, dark red, green, black and white is/are claimed as a feature of the mark.
The English translation of "xiao, jiao, tian" in the mark is "little, call, sky".